In Surrey, the volume of new construction projects has been growing at an accelerated rate and has become particularly apparent in 2020. According to the latest count by the Downtown Surrey Business Improvement Association, as of November 30, 2020 in Surrey alone there were at least 28,000 homes, 4.4 million square feet of office space, and 250,000 square feet of retail space either under construction, approved, or proposed1. That is a lot of new construction!
With this construction comes a demand for printed materials such as marketing material, signage, decals and mesh/vinyl banners. Worksite perimeters are now covered with colourful artwork and branded advertising giving an added opportunity to display what your brand is all about.
1. Increase Brand Awareness in your neighbourhood
Brand awareness doesn’t happen overnight. It takes some key strategic planning and execution over time for potential clients to recognize and trust you and your brand. Displaying your on-brand message through outdoor advertising is a great way to GET NOTICED. More than 60% of consumers are believed to respond to outdoor advertising2 making it a valuable use of your marketing budget, and another effective branding channel for long term advertising!
2. Increase Safety by restricting access to the public
On any construction site safety is a top priority. Site safety signage can only go so far when trying to keep the public safe and secure. By restricting access with a barrier like mesh banners it gives an additional warning sign for unauthorized personnel to stay away.
3. Increase security measures
Vandalism and theft can cause significant delays and added expense to a project. Creating a barrier with mesh banner fencing can deter passersby from trespassing onto your site. It can also help with visually blocking people from peering “behind the curtain” creating a more secure workplace.
4. Coverup clutter and improve attractiveness of your construction site
With all that goes into a construction project, construction sites can get messy. Unattractive construction clutter can be covered up by adding branded mesh banners to your perimeter becoming a more attractive setting in the community and the chance to reduce neighbourhood complaints. Coverup the unsightly.
5. A cost-effective option for outdoor advertising
Outdoor advertising is more affordable than ever and less expensive than digital marketing. Outdoor advertising produces more impactful results on a smaller budget, making it a great option for companies who have less to spend on their advertising. Mesh banners are much less expensive option than other forms of outdoor advertising and can be displayed for the life of your project. In high traffic areas your brand can be seen thousands of times a day for an extended period – that’s a lot of brand recognition!
Mesh banners are a cost-effective way to bring brand awareness to your company, while also increasing safety, security, and the appearance of your job site. Have further questions? Surrey Digital Printing is here to help!
#110 - 7808 132 Street
Surrey, BC V3W 4N1
M-F: 8:00 am - 5:00 pm
We acknowledge that our office is located on the treaty territory of the Tsawwassen First Nations and the unceded territory of the Coast Salish people, specifically the Kwantlen, Katzie, and Semiahmoo First Nations. We also acknowledge the Inuit and Metis Nations peoples who live and work on these territories.