As the world confronts the challenges of climate change and evolving consumer demands, the print industry is transforming to prioritize sustainability, driven by rising consumer expectations and the urgent need to address climate change. Businesses and consumers alike are embracing eco-conscious practices to align with environmental goals while maintaining high-quality outputs.
A Holistic Approach to Sustainability
From sourcing materials to end-of-life product impacts, sustainability in printing encompasses every stage of the production process. This holistic approach includes adopting eco-friendly inks, like soy- or water-based options, and using FSC-certified or recycled papers. Advanced technologies reduce waste by optimizing workflows and enabling targeted printing, which minimizes overproduction and material use.
Why it Matters
Programs like the Carbon Balanced Paper initiative go further by offsetting emissions through conservation projects, showcasing how businesses can directly contribute to preserving biodiversity and reducing environmental damage. These efforts resonate strongly with consumers, particularly Millennials and Gen Z, 85% of whom are willing to pay more for sustainable products. Transparency and ethical practices are key to maintaining trust and loyalty, highlighting the need for businesses to invest in sustainability. By taking steps to reduce our carbon footprint, businesses like Surrey Digital Printing demonstrate how the print industry can support a greener future for communities and businesses alike. Look for print companies that have active sustainability initiatives, usually found on their website.
Direct Mail: A Surprising Eco-Friendly Option
Direct mail has evolved to become a sustainable marketing channel, integrating carbon-neutral printing and recyclable materials. It often has a lower carbon footprint than digital campaigns, challenging misconceptions about its environmental impact. Combining physical and digital strategies amplifies effectiveness, blending high ROI with responsible practices.
Surrey Digital’s Sustainability Initiatives
At Surrey Digital Printing, we are committed to reducing our carbon footprint through innovative practices. Our use of hybrid flatbed UV printers has cut material usage by 50%, while carbon-neutral shipping and paper recycling programs contribute to a circular economy. We exclusively use low-VOC inks and FSC-certified papers, aligning our operations with global sustainability standards. By supporting community events and partnering with like-minded organizations, we ensure our environmental efforts benefit both the planet and the communities we serve.
Sustainability isn’t just a trend in the print industry—it’s the future. Embracing a digital sustainable print provider not only strengthens your brand’s image but also supports a global movement toward environmental accountability. At Surrey Digital, we’re proud to lead the way, delivering eco-friendly solutions that align with our customers’ values and the planet’s needs. Download our full report here and see how we are reducing our carbon footprint.
Choose sustainable practices today for a greener tomorrow.
Sources:
https://www.signmedia.ca/publications/de/202411/?page=26&oly_enc_id=2460A8047034I8W#
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